NPR News: 'Videocracy' Looks At What Makes A Video Go Viral

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'Videocracy' Looks At What Makes A Video Go Viral
A new book by Kevin Allocca, YouTube's head of culture and trends, breaks down the world of viral videos. From fans of elevators to make-your-own-slime videos, online communities that form around niche interests are as vital as the videos themselves.

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