The Follower Factory
By NICHOLAS CONFESSORE, GABRIEL J.X. DANCE, RICH HARRIS and MARK HANSEN from NYT Technology
via New York Times
By NICHOLAS CONFESSORE, GABRIEL J.X. DANCE, RICH HARRIS and MARK HANSEN from NYT Technology
via New York Times
NPR News: Brands Push Back On Partnering With Social Media Influencers
Brands Push Back On Partnering With Social Media Influencers Brands are expected to spend up to $10 billion by next year on social media influencers. But some companies are fighting back, accusing influencers of just trying to get something for nothing. Read more on NPR
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